For Marketing information please contact:
Dr. Judith E. Hennessey, Chair

Department of Marketing Mission Statement

Marketing Home Page     CSUN Home Page     COBAE        Marketing Technology Lab (BB 2103-2107)    

NEED HELP IN MARKETING CLASSES, TRY HERE?

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The Marketing Concept: "...providing goods or services for which there is a known demand, as opposed to selling what the company likes to produce. By focusing on customers and their wants, the company is in a better position to make a profit. The company is then said to be market-leader to have a 'market orientation'"
(McDonald, M. H., Marketing Plans. Oxford:  Butterworth-Heinmann,1995, p. 13).

What do we do?

We teach marketing to students working on their undergraduate or graduate degrees in Business Administration. We offer both marketing major and marketing minor degrees in the College of Business undergraduate program in the field of Marketing. We also have an active Internship Program and provide a home for the Small Business Institute. 

We have non-curricular requirements

which we expect all our students to meet; the students must abide by all rules and regulations issued by the CSU, our own Administration and the College, as well as those sections of the Department's Policy Manual which affect students directly or indirectly. Until the relevant sections of the manual become available on the "net," please check with the department if you have any questions.  In order to meet the Department's requirements with respect to proper presentation of assignments, we have compiled a list of common errors for your edification and use.  
If you wish to find out more about Marketing at CSUN please visit the following links listed:

The Marketing Faculty     

The Marketing Staff  

Small Business Institute

Courses Required for the Marketing Major

Courses Required for the Marketing Minor

Descriptions of Marketing Courses
If you wish to find out additional information about Marketing, please visit the following links listed:

Marketing Educators Association promotes the development and sharing of scholarship which enhances marketing education.

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting ofmore than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. The AMA is the only organization that provides

Direct Marketing Association (DMA) gives members the tools and services to do their jobs better direct benefits to marketing professionalism both business and education and serves all levels of marketing practitioners, educators and students. 

  Saleslobby.com - is the online work, study & meeting place for sales and marketing professionals. Try the first search engine designed specifically for marketing personnel.

  Insight Express - Automated web-based surveys.  Select target audience & receive organized results online within 12-72 hours.



First prepared by: H. Bruce Lammers mailto:bruce.
mailto:bruce.lammers@csun.edu
{Revised on December 5, 2000 by Soleiman Bolour}